Personal Reputation Assessment

Take a structured look at how you are perceived professionally with the Personal Reputation Assessment by Adams Bediako Asare. This practical professional development toolkit helps you examine your current professional reputation, compare how you see yourself with how others may experience you, gather external feedback, assess your public presence and identify specific actions for strengthening your professional reputation.

Your professional reputation is shaped by what people associate with you when you are not present. The assessment is designed to help you identify possible gaps between the reputation you want to build and the reputation your current behaviours, relationships and professional presence may be communicating.

Define How You Want to Be Known

The assessment begins with Self-Perception, giving you space to reflect on the professional identity you want to develop.

You are asked to consider three important questions: the three words you would like colleagues to use when describing you, what you believe you are currently known for and what you would like to become known for in addition to or instead of your current reputation.

This provides a useful foundation for comparing your intended professional image with your present reputation.

Assess Key Professional Reputation Attributes

The Attribute Self-Rating section allows you to assess yourself across seven professional attributes using a 1 to 5 rating scale, with space to provide evidence or examples supporting each rating.

The attributes covered are:

• Reliability and delivering on commitments
• Expertise and being trusted for knowledge or skill
• Communication clarity
• Collaboration and teamwork
• Integrity and consistency
• Visibility beyond your immediate team
• Composure under pressure

This helps move reputation assessment away from general impressions towards specific professional behaviours and qualities.

Compare Self-Perception With External Feedback

Professional reputation cannot be assessed entirely through self-reflection. The External Input section recognises that reputation is validated by how other people experience you.

The toolkit helps you gather and examine feedback from your manager, peers, direct reports where applicable, clients or external stakeholders, and a mentor or trusted adviser. You can record what each source has said or might say about you and assess how reliable that perspective is.

Comparing this external feedback with your own assessment can reveal areas where your self-perception and external reputation are aligned, as well as areas requiring attention.

Assess Your Online and Public Presence

Professional reputation also extends beyond direct workplace relationships. The Online & Public Presence section helps you review how you currently appear through selected professional channels.

The assessment covers your LinkedIn profile and activity, industry publications or speaking activities, and general search results associated with your name. For each area, you can record the current state and identify action needed.

This gives you a practical opportunity to consider how your professional reputation is represented beyond your immediate organisation.

Identify Reputation Gaps

After examining your self-perception, professional attributes, external feedback and public presence, the toolkit brings these insights together through a Gap & Action Plan.

This section allows you to identify the gap between your desired and current professional reputation and record a specific action for closing each gap.

For example, you may identify that you want to be recognised for expertise in a particular field but currently have limited professional visibility. Your action plan can then focus on activities that strengthen that area.

Turn Reputation Assessment Into Action

The Personal Reputation Assessment is designed to support reflection followed by practical action. Instead of simply asking, “What do people think of me?”, it provides a framework for examining the behaviours, feedback and professional presence that contribute to those perceptions.

By completing the assessment periodically, you can compare progress and identify areas requiring further professional attention.

What the Personal Reputation Assessment Includes

This three-page professional toolkit provides structured sections for:

• Professional reputation purpose and context
• Self-perception assessment
• Desired professional identity
• Current reputation assessment
• Seven professional attribute ratings
• Evidence and example recording
• Manager feedback
• Peer feedback
• Direct report feedback
• Client and stakeholder feedback
• Mentor or trusted adviser feedback
• LinkedIn profile and activity assessment
• Industry publication and speaking presence
• Online search presence
• Reputation gap identification
• Practical reputation action planning

Who Is This Assessment For?

The Personal Reputation Assessment is suitable for professionals, managers, executives, consultants, entrepreneurs, emerging leaders and individuals seeking greater clarity about how they are perceived professionally.

It can be particularly useful when preparing for career advancement, leadership responsibilities, professional visibility, personal branding activities, performance discussions or broader career development planning.

Build Your Professional Reputation With Greater Intention

A strong professional reputation develops through consistent actions, demonstrated competence, relationships, communication and the way others experience your work.

The Personal Reputation Assessment gives you a structured framework for examining where your reputation stands today, identifying gaps and deciding what actions can move you closer to how you want to be known.

Reflect. Assess. Gather feedback. Identify the gaps. Strengthen your professional reputation.

Author: Adams Bediako Asare
Format: Professional Development Toolkit
Resource: Personal Reputation Assessment